Popular news on the development of the jewelry industry
According to data released by Tmall, 155 brands sold over 100 million yuan on their first day of sale, and 71900 brands sold more in the first hour than on the first day of last year. Among them, 1143 brands in the clothing industry achieved more first-time transactions than the entire day last year; Tmall beauty brands have seen a steady increase in transactions, with brands such as L’Oreal, Lanc ô me, and Est é e Lauder breaking the 100 million mark within 10 minutes; In the first hour of the sports and outdoor industry, 328 brands sold more than the entire day last year, with a year-on-year growth of 300% in cycling, skiing, and outdoor footwear and clothing.
On the Tiktok e-commerce platform, the list of top 20 jewelry brands on the first day of the Double 11 pre-sale was released, and the top 20 brands on the list were all domestic brands. According to observations, online gold jewelry has been selling well this year and is highly sought after by young people.
Among them, CIGALONG focuses on Eastern aesthetic jewelry, with its best-selling product being the Nanqu Siji Hailanbao Feiyan necklace; The popular product of Caibai Jewelry is the full gold gold ingot; Zhou Dasheng’s best-selling product is pure silver freshwater pearl earrings; The best-selling product of Chinese gold is the full gold lucky cat transport bead; The popular product of Chow Tai Fook is the Golden Bean.
Experience a unique cultural fusion at Cartier’s high-end jewelry exhibition
Cartier’s new LE VOYAGE RECOMMENCE É high-end jewelry exhibition has kicked off in Beijing. This time, more than 380 pieces of high-end jewelry, high-end watches, high-end jewelry watches, and Cartier antique collections, including the new series, have all gathered in Beijing. Cartier’s collection works are also specially exhibited as a style prologue, showcasing the stories of inheritance that have gone through time.
Line construction “constructs geometric charm with pure lines, creating strong tension and style charm through pure lines, balanced construction, symmetrical proportions, and harmonious layout, and using geometric shapes and color contrasts.
Tiffany launches new Tiffany Forge jewelry collection
Tiffany&Co. has launched a new Tiffany Forge collection of pure silver jewelry, celebrating everyone’s unique life experiences. For nearly two centuries, the master craftsmen of Tiffany’s utensil workshop have created numerous classic pure silver works with extraordinary skills. The design inspiration for the Tiffany Forge series can be traced back to the collection chain design of the 1880s. The new series pays tribute to this long-standing craftsmanship with its iconic open chain element.
The Tiffany Forge collection focuses on open chain links and features a hidden buckle design, presenting a variety of bold styles. The new work is divided into high gloss silver version and distressed dark silver version, covering narrow and wide chain link necklaces, bracelets, rings, and earrings. Each piece presents a striking three-dimensional beauty with exquisite proportions and sizes.
RIMOWA X Tiffany&Co. joint collection has been launched
German luxury luggage brand RIMOWA has announced a limited edition collaboration with American luxury jewelry brand Tiffany&Co. These two brands currently belong to the French luxury goods giant LVMH.
This limited edition collaboration series includes three products, namely RIMOWA x Tiffany limited edition jewelry storage box, RIMOWA x Tiffany limited edition collaboration series luggage case, and RIMOWA x Tiffany limited edition collaboration series mini box.
Fang Wenshan’s X Z DIAMOND joint series will debut at the CIIE
Renowned diamond jewelry brand Z DIAMOND announced the launch of a joint jewelry design project with Vincent Fang. Inspired by Vincent Fang’s original IP, the punk cat, this series will make its debut at the CIIE, bringing consumers multiple visual experiences with its dazzling and boundless artistic concept.
The original IP punk cat series by Fang Wenshan, as a carrier of Chinese cultural emotions and modern art forms, once sparked a craze among young people. Famous brands such as “Red as Frost”, “Blue and White Porcelain”, and “Mandala Flower” will all come to the venue. Trendy and art enthusiasts can visit the Z Diamond booth in Hall 6.2 of the Consumer Goods Exhibition Area at the CIIE to witness the excitement.
Open the Dimension Gate, Liufu Jewelry Crosses Tencent IP “Douluo Continent” Animation
Liufu Jewelry X Tencent IP “Douluo Continent” has collaborated on animation cross-border, bringing a fresh touch to the IP and launching the first golden gift box of “Xiao Wu’s Star Dou Dream”.
In the context of the continuous popularity of gold jewelry, targeting the preferences of young people to “save their first bucket of gold” and “save gold beans”, we have created a joint gift box as a transparent powder “gold storage jar”, and collected the matching stars, hearts, and carrot gold particles into the jar, representing dreams, love, and harvest respectively. Along with the superposition of gold particles, we bring the joy of “getting rich” every day. Different shapes of gold particles can be paired with a wristband to unlock wearing attributes for mixing and matching, making it easy to achieve a week of matching without duplication.
Zhou Dasheng X Weilong Joint Venture
Zhou Dasheng and X Weilong cleverly used “dragon” as the core connection point to launch the “Golden Life Good Luck is Spicy Gold” joint event: a fun short film of “ordering food to make gold” was used to introduce the First series jelly dragon products, and jointly launched products such as the “Spicy Gold” gift box, focusing on the successful brand recognition of Generation Z.
In this joint event of “Jinsheng Good Luck is Spicy Gold”, they gave the answer: anchoring the post-00s who love to eat spicy strips and save money – launching a joint peripheral product “Spicy Gold” gift box, breaking the impression of Weilong and Zhou Dasheng’s old-fashioned corporate sentiment, focusing on topics such as “sudden wealth” and “transportation”, establishing deeper emotional connections with users through young and interesting interactions, and building a common memory with consumers.
Wild Week “, W+Zhou Dasheng
Zhou Dasheng teamed up with a leading brand marketing and entertainment group in the Asia Pacific region: “W” Wild Dog Cross border Cooperation, jointly developing a popular product with its own “good fortune”: “Wealth Generating Wild Talisman”, which landed at the Shanghai Trendy Expo, a gathering place for young trendsetters.
In recent years, “Buddhist style” and “temple incense” literature have been highly popular on social media platforms. Zhou Dasheng and W have keenly captured the new trend of emotional consumption economy among young consumers. Starting from Zhou Dasheng’s brand concept of “beauty for love, born for love”, with the core concept of wealth transfer, they have endowed traditional Chinese prayer with the trendy attribute of “wild” and jointly created a trendy item – the Wealth Generating Wild Talisman.
Zhou Dasheng’s first x “Peace Elite”
Le “Wild Week” exhibition invites people with “talismans” to taste products such as the Wealth Generating Wild Talisman, Peace Elite co branded products, sub brand DC single items, FIRST series, etc.. on site. Among them, the cross dimensional collaborative product of Zhou Dasheng’s firstx “Peace Elite” has attracted a lot of attention at this exhibition, transforming four classic equipment items that players are familiar with, namely “airdrop box”, “eight times mirror”, “third level head”, and “third level package”, into gold transfer bead accessories. By utilizing modern electroplating technology and electroplating black rhodium curves on the surface, the visual hierarchy is enhanced, resulting in a three-dimensional and realistic design, creating a unique and cool atmosphere. Paired with exclusive airdrop box gift boxes, special forces certificates and other peripheral gifts, it will fully satisfy the expectations of every elite player!
The golden temple bears witness to the beauty of Chinese weddings
Laomiao Golden and Xinhua News Agency’s “Beauty of China” have teamed up to create the cultural symbol of “Chinese Wedding”, condensing the Chinese nation’s expectations for a happy life and reflecting the Z generation’s pursuit of individuality. China-Chic wedding gold ornaments “old temple with magpie” series is to take this “Chinese happiness” cultural symbol launch, to pass the lucky culture to more consumers, show the wedding scene under the oriental aesthetics.
The symbol IP of “Chinese Happiness” jointly created by Laomiao and Xinhua News Agency has become a new way for Laomiao to communicate with young people. With the joint interpretation of many media outlets and KOLs, the meaning of “Chinese Happiness” has penetrated into the minds of young consumers. Through the strong binding between “Chinese Happiness” and the brand, Laomiao has quickly achieved category and market share.
Design CIRCLES, a social jewelry brand
During the same period, Zhou Dasheng’s sub brand DC (trendy toy accessories) products also appeared in the live broadcast room of fashion influencer Li Chen, exerting both online and offline efforts during the fashion expo to attract the trend circle and store energy for Double Eleven. In today’s trend where interest consumption has become a popular trend, W+Zhou Dasheng’s “Wild Week” not only expands consumers’ brand awareness of Zhou Dasheng through precise targeting of the trendy circle, but also achieves a pleasing effect of empowering sales. Renowned marketing inspiration platforms such as Adgate and Shuying.com also conducted in-depth interpretations of this event. They interviewed Li Sanshui, the leader of W Company’s Wild Dog, and Guo Jin, the general manager of Internet World, to explore the creative ideas behind the W+Zhou Dasheng “Wild Week” cooperation and the fate of old domestic products entering the market.
Trend Summary
#Colors that express self vitality through unique clothing and minimalist patterns are making a comeback. With social media, especially Instagram and Tiktok, becoming an indispensable part of Generation Z’s life, luxury fashion incorporates bolder and more interesting designs. Generation Z is more adventurous in fashion choices, choosing clothing that can showcase their personality and stand out on social media.
#2. Prefer street clothing collaborations. From Louis Vuitton x Supreme to Manolo Blahnik x Vetements, and then to Jimmy Choo x Off White, collaborations between luxury and streetwear brands are thriving and achieving great success; Either meeting the demand for continuous innovation, or endowing traditional luxury brands with modern advantages, making traditional brands once again attract the attention of Generation Z, or promoting brand awareness
#3. Scarcity drives desire. Major brands create a sense of urgency and drive demand by launching limited edition products and intentionally limiting inventory, thereby stimulating demand. The most popular items are usually sold out almost immediately. The collaboration series between streetwear brand Supreme and luggage brand Rimowa under LVMH, featuring a special edition with a red aluminum casing, sold out within 16 seconds of its release.
#4. Instant gratification With the development of mobile, e-commerce, and social media, Generation Z desires speed and convenience when making purchases. Luxury fashion brands will continue to sell selected high-end products to high net worth individuals, but their core audience will come from the younger generation of consumers who follow social media KOLs and their street styles for fashion inspiration. In this new context, fashion brands will have no choice but to redefine the role of haute couture and fashion shows as a showcase of cultural influence, and further explore ways to launch their collections.
